My niece excitedly came to me the other day with her iPod and said she “HAD” to show me something! I’m always a little squeamish when she says it cuz these days kids watch the most bizarre stuff on the internet. Oh, and she’s 11.
It was a 3 minute cartoon music video (which at the time I didn’t understand), made up of several cartoon characters who die in different scenarios. Yes, die. It was a catchy little song but again, I didn’t get the point (until the very end of the video which I’ll explain).
Turns out, my niece was actually onto something!
I came into work this week to an article on the internet about an advertising campaign that’s sky-rocketed to fame! And go figure, it was the very video I had watched on the weekend!
It’s an Australian public service ad campaign promoting safety around trains. The song called “Dumb Ways To Die” was created by Metro Trains company over a year ago but has recently caught the public’s attention after reaching more than 50 million views on You Tube.
The song has not only sparked hundreds of parodies but inspired smart phone games and apps too!
The ad was recently recognized at the Cannes Lions International Festival of Creativity and awarded with numerous advertising awards. In fact, the only single campaign to win that many awards in 59 years!
The song, composed by members of Australian bands the Cat Empire and Tinpan Orange, has hit music charts in 28 countries and rocketed to the top 10 on Apple’s Australian iTunes charts within 24 hours of its release.
Guaranteed after you watch this, you’ll be singing it for a while!
Here it is:
The great part about this story is that the campaign actually works! Metro Trains reports a 21 percent reduction in accidents and deaths since the campaign began.
HAPPY CANADA DAY LONG WEEKEND!
(be safe, don’t drink and drive- it’s another DUMB WAY TO DIE)