Gap Kids is apologizing for an online ad that showcases Ellen DeGeneres’s line of clothing at Gap Kids. The ad, which still appears on their Twitter feed, features a video of members of the Le Petit Cirque tumbling, flipping and getting ready for their photo shoot.
When it came time for the still photos a taller white kid is shown leaning on a shorter black girl. The ad is getting many reactions that are not so great. Advocates are saying it promoted passive racism and the use of black children as props for white children.
A spokesperson for Gap Kids told the Daily Mail that the company is “sorry to anyone we’ve offended.”
“As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” Debbie Felix said.
“This Gap Kids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment. We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”