Reports have been circling saying that Apple Music has been exploring options to obtain TIDAL, the streaming service primarily owned by Jay-Z.
TIDAL has had underwhelming results since Jay acquired it in early 2015. The service has struggled to keep up with the growth of its main competitors, Spotify (which has approximately 30 million paid subscribers) and Apple Music (which has approximately 15 million subscribers).
Despite exclusive releases and debuts from projects by Beyoncé and Kanye West….
TIDAL currently has approximately 4.2 million subscribers.
WHAT ARE THE MAIN REASONS WHY APPLE BUYING TIDAL MAKES SENSE????
1. All exclusive streaming deals come under one roof
2. Jay Z wanted to get artists paid more. Tidal artist-owners would get paid handsomely
3. Apple Music becomes the artist-friendly service, and positions Spotify as the enemy
For full details and insight on the above and reasons WHY the deal MIGHT NOT happen…