The above clip is Alex Da Kid talking to Elvis Duran about getting together with WATSON the IBM computer, who won countless rounds of Jeopardy, to make a hit song. SO. COOL.
In a nutshell, they got together (Alex & Watson) and looked at popular songs from over the past few decades, studied what made them popular, groomed the data and put what they learned toward making “Not Easy” with Elle King, X-Ambassadors & Wiz Khalifa. So ideally, THIS should be the greatest song ever written … scientifically speaking of course. Do you like it?