So this is a little weird, but totally GENIUS too! Frito-Lay makes Tostitos & Tostitos has just released a limited-edition “Party Safe” bag that can tell when you’ve been drinking. Not only that, but it can also call you an Uber and help you get home safe if it does indicate that you’re drunk! Perfect timing for the Superbowl!
Adweek.com describes how it works: “The special bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a “Don’t drink and drive” message.
The bag also uses near-field communication (NFC) technology, allowing fans to tap the bag with their phone to call a ride. With Uber and Mothers Against Drunk Driving, Tostitos will offer partygoers $10 off their Uber ride during and after the Feb. 5 game.”
Don’t be stupid. Don’t drink & drive. http://madd.ca