Whoever came up with this idea is either GENIUS or INSANE. I can’t decide which.
Ikea just started running an ad for a crib in a women’s magazine in Sweden that’s also a PREGNANCY TEST.
So you can tear out the ad, pee on it, and then it’ll tell you if you’re pregnant…………………………….
And if you are, a new, lower price for the crib will appear on the page. So you can bring in the ad . . . pee and all . . . and get that discount. There’s no word if they’re going to run this ad here in North America.
Would you try it?